Some people wonder if it really matters what words people use during birth?

Well science has proved that it DOES!

“Watch out, it’ll hurt for a second.” Not only children but also many adults get uneasy when they hear those words from their doctor. And, as soon as the needle touches their skin the piercing pain can be felt very clearly. “After such an experience it is enough to simply imagine a needle at the next vaccination appointment to activate our pain memory,” say researchers.

Words Easily Trigger Painful Memories

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