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The WHO Code

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The Who Code
by Peggy O'Mara

The World Health Organization has very specific code with regards to the marketing of breast milk substitutes.  We found this very informative article discussing the code and it's specific guidelines.
Breastfeeding infantThe WHO Code prohibits advertising or promotion of the following products:
  • breast-milk substitutes, including infant formula
  • milk products, foods or beverages, including bottle-fed complementary foods, used as a   partial or total replacement for breast milk.
  • feeding bottles and nipples

The Code is very specific in regards to the responsibility of health care facilities and health workers.

  • 6.2 No facility of a health care system should be used for the purpose of promoting infant formula or other products within the scope of this Code.
  • 7.4 Samples of infant formula or other products within the scope of this Code, or of equipment or utensils for their preparation or use, should not be provided to health workers except when necessary for the purpose of professional evaluation or research at the institutional level. Health workers should not give samples of infant formula to pregnant women, mothers of infants and young children, or members of their families.

Since 1981, 84 countries have enacted legislation implementing all or many of the provisions of the Code and 14 others have laws in progress. Just six countries have taken no action at all to implement this important health directive:
  • Central African Republic
  • Chad
  • Iceland
  • Kazakstan
  • Somalia
  • Untied States

Read the rest of this wonderfully educational article HERE
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